Ever since the “extinction of the SOAsaurus” (declared by Burton Group's Anne Thomas Manes), architects, scholars, people in elevators, and others have been wondering what to do with all their middleware. This presentation will share Oracle's perspective on the viability of SOA. Plus, what to believe and what to ignore about SOA hype. The talk will also examine Gartner's seminal report on the business case for services, discuss some of the typical services-based business drivers, and give examples of companies that are realizing benefits from using services-based data integration patterns. This will be an interactive session with slides, chalk talk, and Q/A.