8 Ways Data is Changing Everything
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  Stephen Baker   Stephen Baker
Journalist and Author of The Numerati


Tuesday, April 7, 2009
08:30 AM - 09:45 AM


Location:  Ballroom A

The collection of data has become so automated that it’s generally harder to prevent or stop the collection for one person than it is to collect it for 10,000 people. But the collection, storage, and ultimate analysis of this data is changing how companies view their customers, how singles hook up, how advertisers interact with you… and just about everything else. Stephen Baker is an author and a journalist at Business Week who spent many months exploring the world of what he calls “the Numerati”. He’ll provide a survey of the new landscape, and share with us some of the ways that data is changing everything—from national security to politics to grocery stores.

Stephen Baker has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he’s always considered himself a foreign correspondent—an approach that was especially useful as he met the Numerati. “While I came from the world of words, they inhabited the symbolic realms of math and computer science,” Baker says. “This was foreign to me. My reporting became an anthropological mission.” Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch. He’s also launching thenumerati.net. Baker will embark on a national author tour in support of The Numerati this fall. Cities will include New York, Boston, Washington, D.C., Philadelphia, Pittsburgh, Austin, Toronto, San Francisco, Portland, and Seattle.

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