Most large organizations have taken a best of breed approach to the adoption of data integration (DI or ETL/ELT/EAI/EII) and business intelligence (BI) products and solutions. This approach is often very wise as these products and the resulting environments represent a significant portion of the IT budget. Even with recent mergers, IT organizations are finding themselves equipped with tools which work incredibly well together at the data level, but do not even recognize each other at the metadata level. Though DI and BI tools comprise a rich opportunity for metadata integration (MI), it is often an untapped opportunity. In particular, while metadata harvesting for reporting and analysis is well recognized and leveraged, we must not stop at this “one way ticket” of extraction alone. Instead, metadata repositories and producers/designers should be true contributors, not just consumers, and re-users, of precious metadata distributed within the enterprise. This session will explore the means by which many vendor tools are able to be full participants in the two-way exchange and reuse of metadata within an organization, as well as many of the change management issues involved.