Agenda At-a-Glance
Full Schedule

Full Schedule Sun, Apr 5 Mon, Apr 6 Tue, Apr 7 Wed, Apr 8 Thu, Apr 9 Fri, Apr 10
Sunday, 4/5/2009
Workshops 03:30 PM - 06:45 PM
Title Speakers Audience Track
W1: Enterprise Architecture with the Zachman Framework 2.0 John A. Zachman, Zachman International
Business
Enterprise Architecture
W2: Facilitation Workshop Anne Marie Smith, Alabama Yankee Systems, LLC
Introductory
Communication & Collaboration
W3: Data Modeling Challenges Steve Hoberman, Steve Hoberman & Associates
Advanced

Modeling
W4: Data Management in Plain English Keith Gordon, Gordon Blain Associates Limited
Business
For Business Only
W5: The Art (and Science) of Diagramming: Communicating Effectively Using Diagrams Daniel Moody, University of Twente
Intermediate
Communication & Collaboration
Modeling
W6: Business Transformation Methodologies Brett Champlin, Association of BPM Professionals
Intermediate
Management & Methods
W7: Unstructured Data and Practical Reality Bill Inmon, Forest Rim Technology
Introductory
Data Warehousing & BI
New Ideas and Technologies
W8: MDM 2.0- A Case Study Workshop, 4 years later Mehmet Orun, Salesforce
Advanced
In the Real World
Master Data Management
W9: CDMP Workshop Patricia Cupoli, Edmonds Community College
Introductory
Professional Development
W10: Enterprise Data Management: 7 Mistakes You Can’t Afford to Make Karen Lopez, InfoAdvisors
Intermediate
Enterprise Information Management (EIM)
In the Real World
Night School 07:00 PM - 08:00 PM
Title Speakers Audience Track
MDM and Data Governance Organizations John Ladley, First San Francisco Partners
Intermediate
For Business Only
Governance & Stewardship
Data Classifications - The Need for Data Security - A Starting Point Manish Malhotra, bimethods
Leena Dalvi, Freddie Mac, VA
Introductory
Enterprise Information Management (EIM)
Making the Connection Between Data Models and the IMM Specification Kenn Hussey, Embarcadero Technologies
Intermediate
Modeling
New Ideas and Technologies
Metadata Applications: Scoping Meta Data Repository Possibilities Pete Stiglich, EWSolutions
Advanced
Metadata
Project Management
 
Monday, 4/6/2009
Tutorials 08:30 AM - 04:45 PM
Title Speakers Audience Track
T1: Data Governance: Getting Started and Keeping it Going David N Plotkin, Wells Fargo
Robert S. Seiner, KIK Consulting/TDAN.com
Intermediate
Governance & Stewardship
In the Real World
T2: Universal Patterns: Blueprints for Data Modeling Len Silverston, Universal Data Models, LLC
Paul Agnew, Universal Data Models, LLC
Advanced

Modeling
T4: Data Warehouse Architectures Krish Krishnan, Sixth Sense Advisors Inc
Intermediate
Data Warehousing & BI
Enterprise Architecture
T5: Data Strategy for Business Leadership John Ladley, First San Francisco Partners
Business
Enterprise Information Management (EIM)
For Business Only
T6: Master Data Management: Proven Architectures, Products and Best Practices David Loshin, Knowledge Integrity
Introductory
In the Real World
Master Data Management
T7: Building The Enterprise Information Management Function Malcolm Chisholm, Askget.com Inc
Introductory
Dataversity
Enterprise Information Management (EIM)
T8: Project Enterprise Semantics – Putting Semantics into Information Systems Ken Orr, The Ken Orr Institute
Advanced
Management & Methods
Semantic Technology
T9: Real World Data Services for SOA James Bean, SOA Lightning
Intermediate
Dataversity
Service Oriented Architectures
T10: Leading Data Management Teams: Improving Individual and Team Performance Maureen Clarry,
Lorna Rickard, CONNECT: The Knowledge Network
Intermediate
In the Real World
Management & Methods
Night School 05:00 PM - 06:00 PM
Title Speakers Audience Track
Converting an Abstract Entity/Relationship Model into a Relational Database Design Dave Hay, Capgemini Financial Services USA, Inc.
Introductory
Dataversity
Modeling
The Future of Data Warehousing Stephen Brobst, Teradata Corporation
Intermediate
Data Warehousing & BI
New Ideas and Technologies
Data Virtualization: The Unstoppable Force Robert Eve, Composite Software
Intermediate
Data & Application Integration
Fast Track to Develop a Service-Oriented Data Architecture Deborah Le Monde, IBM
Intermediate
Management & Methods
Service Oriented Architectures
Engineering Data-Centric Services Suzanne Acar, U.S. Government
Adel Harris, Citizant, Inc.
Intermediate
Management & Methods
Metadata
Emergent Analytics - Semantic SOA Michael A. Lang, Revelytix, Inc.
Advanced
Semantic Technology
Service Oriented Architectures
DAMA Meeting 06:15 PM - 07:15 PM
Evening Program 07:30 PM - 08:30 PM
Title Speakers Audience Track
Data Management: The Musical Gwen Thomas, IFC, part of the World Bank Group
Reese Thomas, The Data Governance Institute
Business
Professional Development
 
Tuesday, 4/7/2009
Early Sessions 07:15 AM - 08:15 AM
Title Speakers Audience Track
Get to Know Us-The Metadata Professional Organization Robert Schork, Citi
Introductory
Metadata
Special Interest Group (SIG) Topic ‘CA ERwin Modeling Suite® Special Interest Group’ – Tips, Tricks & Suggestions’ Marcie Barkin Goodwin, Axis Software Designs
Advanced
In the Real World
Modeling
Data Discovery Appliances, Next Stage in the Data Appliance Revolution Robert Eve, Composite Software
Intermediate
Data & Application Integration
New Ideas and Technologies
Accept the Data Management Professional Challenge: Be a CDMP Patricia Cupoli, Edmonds Community College
Business
Professional Development
Keynote 08:30 AM - 09:45 AM
Title Speakers Audience Track
8 Ways Data is Changing Everything Stephen Baker,
Break 09:45 AM - 10:15 AM
10:15 Sessions 10:15 AM - 11:15 AM
Title Speakers Audience Track
Managed Information Environment - Foundation For Services Robert Abate, Intellisys, Inc.
Introductory
Dataversity
Enterprise Information Management (EIM)
Model Quality and Naming Standards Compliance Using Tools Automation Sarah Close, Florida Department of Transportation
Morgan Bunch, Florida Department of Transportation
Advanced
In the Real World
Modeling
MDM: Ignore the Hype and Keep the Focus on Data Tony Fisher, DataFlux
Jeff Grayson, Equinox Fitness
Intermediate
Master Data Management
Leveraging Enterprise Information Management for Business Success Paul Barth, NewVantage Partners LLC
Advanced
Enterprise Information Management (EIM)
For Business Only
The DAMA-DMBOK Guide: A Concise Overview Mark Mosley, EWSolutions
Deborah Henderson, CapGemini
Introductory
DMBOK
Professional Development
Enabling the Seamless Audit Trail with XBRL's Global Ledger Framework (XBRL GL) Said Tabet, Inferware
Eric E. Cohen, Pricewaterhousecoopers
Intermediate
Data & Application Integration
Collaborative Data Modeling: Experience Using a Wiki Gordon C Everest, University of Minnesota
Introductory
Modeling
Project Management
Issues Forum: Addressing Internationalization and Localization Issues in Enterprise Data Karen Lopez, InfoAdvisors
Christopher M Bradley, IPL
Gwen Thomas, IFC, Part of the World Bank Group
John Glaubitz, Vertex Inc.
Introductory
Data & Information Quality
Issues Forum
11:30 Sessions 11:30 AM - 12:30 PM
Title Speakers Audience Track
Database Auditing: Who Did What to Which Data When and How? Craig S. Mullins, NEON Enterprise Software
Intermediate
For Business Only
Governance & Stewardship
Metadata Integration with Change Management for Popular ETL and BI Tools John Friedrich, Meta Integration Technology, Inc.
Christian Bremeau, Meta Integration Technology, Inc.
Intermediate
In the Real World
Metadata
Master Metadata Management Using an ELDM John Biderman, Harvard Pilgrim Health Care
Intermediate
In the Real World
Metadata
A Decision-Centric Future for BI Neil Raden, Hired Brains Research
Business
Data Warehousing & BI
For Business Only
Our Data Governance Story Cheryl Landwehr, Sun Microsystems
Business
Governance & Stewardship
In the Real World
Websheets - Web-based Data Integration of Spreadsheets Eric Miller, Zepheira
Uche Ogbuji, Zepheira
Advanced
Data & Application Integration
New Ideas and Technologies
Best Practices in EIM Design and Implementation - Use Cases Dave Reiner, EMC
Intermediate
Enterprise Information Management (EIM)
Management & Methods
Creating New Intelligence - Unlocking the Value of Information Mandy Chessell, IBM
Introductory
Data & Application Integration
Data Warehousing & BI
Lunch 12:30 PM - 01:45 PM
1:45 Sessions 01:45 PM - 02:45 PM
Title Speakers Audience Track
Logical Data Models - Why They are Important and What Makes a Good Data Modeler Missy Wittmann, American Family Insurance
Introductory
Dataversity
Modeling
Issues of Data Protection and Encryption in a County Government Paul Stewart, Johnson County, Kansas
Intermediate
Dataversity
Management & Methods
Integrating Business Metadata with Technical Metadata Robert Schork, Citi Architecture and Technology Engineering, CTE
Advanced
In the Real World
Metadata
Process and Data Alignment - A Model Approach David Dichmann, Sybase, Inc.
Intermediate
Enterprise Architecture
Modeling
Semantic Enterprise Architecture - Case Study and Futures Dean Allemang, TopQuadrant
Business
Enterprise Architecture
Semantic Technology
A Case of Usage: Working with Use Cases on Data-Centric Projects Susan Burk, IBM
Advanced
Data Warehousing & BI
Project Management
Geo-informatics in Action: The Land Information System in South Africa Ana Isabel Moreira, Data Ascend
Introductory
Data & Application Integration
Project Management
Issues Forum: The Future of Governance: Lessons from the Financial Meltdown David Schlesinger, Metadata Security LLC
April Reeve, Reeve Consulting LLC
David N Plotkin, Wells Fargo
John Ladley, First San Francisco Partners
Business
Governance & Stewardship
Issues Forum
Break 02:45 PM - 03:15 PM
3:15 Sessions 03:15 PM - 04:15 PM
Title Speakers Audience Track
Verbish Models: How to Coax Semantics into Your Data Models Ronald G. Ross, Business Rule Solutions, LLC
Advanced

Modeling
Data Models: A Blueprint for Enterprise Data Architecture David C. Roberts, Central Intelligence Agency
Intermediate
Data Strategy
Enterprise Architecture
Modeling
Managing Customer Master Data at Thomson Reuters Markets Successfully Kjell Wittmaack, Platon A/S
Business
In the Real World
Master Data Management
Including SAP Data in Your Information Architecture Christopher M Bradley, IPL
Ken Dunn, BP
Intermediate
Data & Application Integration
In the Real World
Crowdsourcing: People are Smart, When Computers are Not Sharon Chiarella, Amazon Web Services
Introductory
Data & Information Quality
New Ideas and Technologies
Scoping Data Interoperability Projects for Success M. David Allen, MITRE Corporation
Advanced
Data & Application Integration
Project Management
Business Intelligence Runs the Business Peggy Schlesinger, Intel Corporation
Intermediate
Data Warehousing & BI
Enterprise Architecture
Incorporating Syndicated Data into Your Information Management Environment William McKnight, Lucidity Consulting Group
Intermediate
Enterprise Information Management (EIM)
Management & Methods
Exhibits 04:15 PM - 08:00 PM
In Perspectives 05:00 PM - 05:30 PM
Title Speakers Audience Track
Exploring the Business Case for EIM John Faulkenberry, EWSolutions
Introductory
In Perspectives
Why Data Quality is Critical to Your MDM Program Rob Kulasenski, DataFlux
Introductory
In Perspectives
In Perspectives 05:45 PM - 06:15 PM
Title Speakers Audience Track
ETS’s Efficient Management and Re-use of Information w/in SDLC Harikumar Rajappan, Educational Testing Service
Matt Creason, SAP
Introductory
In Perspectives
Improving Data Management in Today's Economy Paula Fricker, IBM Software Group
Introductory
In Perspectives
In Perspectives 06:30 PM - 07:00 PM
Title Speakers Audience Track
Data Warehouse Failure? Look to your Metadata Management Jerry Dunaway, ASG
Introductory
In Perspectives
 
Wednesday, 4/8/2009
Early Sessions 07:15 AM - 08:15 AM
Title Speakers Audience Track
A Soup of Standards - Where to Drink? Pete Rivett, Adaptive
Advanced

Modeling
A Roadmap for Master Data Management Lawrence D. Bell, Sungard Global Services
Intermediate
Master Data Management
Project Management
Lean Software Development and Metadata Management Mani Keeran, Keeran & Co
Intermediate
Management & Methods
Metadata
Industry Data Models - Life Savers or Money Sinks? How Do You Decide? George McGeachie, Metadata Matters
Introductory
Enterprise Information Management (EIM)
8:30 Sessions 08:30 AM - 09:30 AM
Title Speakers Audience Track
If I Could Keep Time in a Model...II Richard Hecht, HECHT Business Architects
Intermediate

Modeling
Consulted or Informed? How Two Words Increased Stakeholder Involvement (and Budget) at BankUnited Gwen Thomas, IFC, part of the World Bank Group
Erica Ortiz-Anderson, BankUnited, FSB
Intermediate
In the Real World
Management & Methods
Metadata in the Unstructured Textual Data Warehouse: Why it is More than a Business Glossary Lowell Fryman, Genesee Academy
Introductory
Data Warehousing & BI
New Ideas and Technologies
Teaching The Elephant To Dance - Agile Methods and Practices for Business Intelligence William McCrosky, IBM
Advanced
Data Warehousing & BI
Project Management
People and Organizational Cultural Issues in Data Governance Charmane Corcoran, Michigan State University
Intermediate
Communication & Collaboration
Governance & Stewardship
The Data Architect's Job in the SOA Environment Luminita Vollmer, Thrivent Financial
Advanced
Project Management
Service Oriented Architectures
Deciding the Case for Data Quality Investments Frank Bernhard, OMNI Consulting Group
Business
Data & Information Quality
For Business Only
Issues Forum: Career Survival Strategies in a Downturn Danette McGilvray, Granite Falls
Beau McGlamery, Vaco
Denise Bennett-Walls, Vaco
Phil Surgala, Vaco
Stephen Smith, Vaco
Business
Introductory
Issues Forum
Professional Development
Break 09:30 AM - 10:00 AM
10:00 Sessions 10:00 AM - 11:00 AM
Title Speakers Audience Track
SOA is Dead Anne Thomas Manes, The Burton Group
Introductory
Data & Application Integration
Service Oriented Architectures
Data Modeling Challenges in a Healthcare Environment Ramesh Sakiri, The Methodist Hospital System
Intermediate
In the Real World
Modeling
Operational Intelligence: It's Not BI Neil Raden, Hired Brains Research
Intermediate

Data Warehousing & BI
The New Metadata World Order Ian Rowlands, ASG Technologies
Intermediate
Metadata
New Ideas and Technologies
Bridging Information and Software Architecture for Jet Propulsion Laboratory (JPL) Deep Space Ground Data Systems Elisa Kendall, Sandpiper Software
Steven Fonseca, Jet Propulsion Laboratory, California Institute of Technology
Intermediate
Enterprise Architecture
In the Real World
Improving Information Quality using Lean Six Sigma Methodology Atul Borkar, Intel Corporation
Guillermo Rueda, Intel Corporation
Intermediate
Data & Information Quality
Project Management
Data Projects Are Backward: Turning the System Development Lifecycle Upside Down on Data Projects April Reeve, Reeve Consulting LLC
Intermediate
Governance & Stewardship
Project Management
Issues Forum: Data Management in the Cloud Tony Shaw, DATAVERSITY
Business
Issues Forum
11:15 Sessions 11:15 AM - 12:15 PM
Title Speakers Audience Track
Data Mashups: Virtualized Data Access to Internal & External Sources Suresh Chandrasekaran, Denodo Technologies
Intermediate
Data & Application Integration
Service-Oriented Architecture (SOA) Information Products Jim Goetsch, School Specialty, Inc.
Intermediate

Service Oriented Architectures
Enterprise Global Data Initiative – A Case study Joshua Feinstein-Plummer, Standard and Poor's
Intermediate
In the Real World
Master Data Management
The Challenges of Designing Terminology Services in an Application-Oriented Enterprise Lesli Adams, Univ of Texas M D Anderson Cancer Center
Business
In the Real World
Semantic Technology
Enabling Business Vision through an Enterprise Information Management Program Jaylene McCandlish, HCSC
Michael Jennings, EWSolutions
Business
Enterprise Information Management (EIM)
For Business Only
Data Modeling For Data Governance Marcie Barkin Goodwin, Axis Software Designs
Intermediate
Management & Methods
Modeling
Data Conversion - Project Management and Data Analysis from the Trenches Glenn Thomas, Commonwealth Office of Technology
Intermediate
Data & Information Quality
Project Management
Issues Forum: Ethical Handling of Data: Not Just a Business Problem Deborah Henderson, DA Henderson Consulting
Anne Marie Smith, EWSolutions, Inc.
Intermediate
Issues Forum
Professional Development
Lunch 12:15 PM - 01:15 PM
1:15 Sessions 01:15 PM - 02:15 PM
Title Speakers Audience Track
Universal Data Quality: The Key to Deriving Business Value from Corporate Data Stefanos Damianakis, Netrics
Business
Data & Information Quality
For Business Only
Beyond Data Warehousing - Next-Generation Investments in Metadata Peter Aiken, VCU/Data Blueprint
Intermediate
Data Warehousing & BI
New Ideas and Technologies
What's Going On?: CEP/ESP in the Enterprise Brian Sletten, Bosatsu Consulting, Inc.
Intermediate
Enterprise Architecture
New Ideas and Technologies
More Than Just Models - Developing and Delivering a Working Data Management Service Dagna M Gaythorpe, Wipro Consulting
Introductory
Management & Methods
Modeling
Case Study: Business Metadata Stewardship and Governance using a Metadata Repository Pete Rivett, Adaptive
Intermediate
Governance & Stewardship
In the Real World
Show Me the Money - Applying Agile Principles to Data Warehousing Development to add Incremental Business Value Mike Heinrich, WestJet
Chris Sorensen, WestJet
Introductory
Data Warehousing & BI
Project Management
When No One’s in Charge: Data Governance for a Highly Distributed Subject Area Jim McQuade, Giant Eagle, Inc.
Intermediate
Governance & Stewardship
Management & Methods
Issues Forum: Opportunities for Semantic Technologies within Enterprise Data Management Tony Shaw, DATAVERSITY
David Wood, Zepheira
Kevin S. Lynch, Central Intelligence Agency
Sanjiva Nath, zAgile
Business
Data & Application Integration
Enterprise Information Management (EIM)
Issues Forum
Master Data Management
New Ideas and Technologies
Semantic Technology
Break 02:15 PM - 02:30 PM
Keynote 02:30 PM - 03:45 PM
Title Speakers Audience Track
Churchill the Agile Project Manager: A Lesson from History in Agility Mark Kozak-Holland, HP Services, Consulting and Integration
Introductory
Management & Methods
Project Management
Exhibits 03:45 PM - 06:00 PM
In Perspectives 04:00 PM - 04:30 PM
Title Speakers Audience Track
Increase Your Project Success Rates with InfoSphere Foundation Tools Paula Fricker, IBM Software Group
Introductory
In Perspectives
In Perspectives 04:45 PM - 05:15 PM
Title Speakers Audience Track
Enabling Data Stewardship and Taxonomy Management Pete Rivett, Adaptive, Inc.
Introductory
In Perspectives
5:30 Sessions 05:30 PM - 06:30 PM
Title Speakers Audience Track
ER/Studio SIG Bruce Baum, Siemens Power Generation
Introductory
Modeling
Physical Architectures for Data Warehouse Workload Optimization John O'Brien, Dataupia
Intermediate

Data Warehousing & BI
Bringing It Together With Information Integration Through Metadata Standards Judith Newton, Ashton Computing & Management Services, LLC
Intermediate
Data & Application Integration
Metadata
PowerDesigner Special Interest Group (PD SIG) Matt Creason, SAP
Introductory
Modeling
Issues Forum: The Evolution of Enterprise Data Management in the Digital Age Suzanne Acar, U.S. Government
Bryan Aucoin, Alanthus Associates, Inc.
David Marco, EWSolutions
Peter Aiken, VCU/Data Blueprint
Intermediate
Issues Forum
Management & Methods
 
Thursday, 4/9/2009
8:30 Sessions 08:30 AM - 09:30 AM
Title Speakers Audience Track
Introduction to OWL for Data Modelers Dave Hay, Capgemini Financial Services USA, Inc.
Introductory
Dataversity
Semantic Technology
A Global Open Standard for Building Your Controlled Vocabulary Ronald Schuldt, Lockheed Martin
Intermediate
Dataversity
Enterprise Architecture
Pipl, Do YouTube,Twitter or ChaCha? - Social Networking and How to Effectively Use It in Business Corinna M Martinez, State of California - DFG
Business
In the Real World
What to Do When Data Professionals Disagree? A Framework for Effective Conflict Management Len Silverston, Universal Data Models, LLC
Introductory
Communication & Collaboration
In the Real World
Enterprise Data Model: Its Role, How to Implement it Lowell Fryman, Genesee Academy
Intermediate
Management & Methods
Modeling
Context Awareness Services as a Means to Enable Information Discovery and Access Bryan Aucoin, Alanthus Associates, Inc.
Advanced
Data & Application Integration
New Ideas and Technologies
Data Migration Metrics – Best Practices for Managing a Successful Data Migration Effort James McGinn, Booz Allen Hamilton
Intermediate
Data & Application Integration
Project Management
Break 09:30 AM - 09:50 AM
9:50 Sessions 09:50 AM - 10:50 AM
Title Speakers Audience Track
Data Rationalization: The Next Step in Semantic Resolution Pete Stiglich, EWSolutions
Advanced

Semantic Technology
Deploying a Business Intelligence Initiative in a Compliance and Regulatory-Driven World Steven Zagoudis, MetaGovernance
Intermediate
For Business Only
Governance & Stewardship
Practicing Information Architecture to Improve Data Quality, Build Better Systems, and Reduce Costs Leon Bernal, Freddie Mac
Xinhua Deng, Freddie Mac
Intermediate
Enterprise Architecture
In the Real World
The DAMA-DMBOK Program: What's Next? Deborah Henderson, DA Henderson Consulting
Mark Mosley, EWSolutions
Intermediate
DMBOK
Professional Development
A Convergence of Data Management, Knowledge Management, and Data Governance at World Vision International Gwen Thomas, IFC, part of the World Bank Group
Mark Simpson, World Vision International
Intermediate
Governance & Stewardship
In the Real World
Issues Forum: Keeping Data Modeling Relevant Today Christopher M Bradley, IPL
Greg Keller, Embarcadero Technologies
Karen Lopez, InfoAdvisors
Len Silverston, Universal Data Models
Malcolm Chisholm, Askget.com Inc
Intermediate
Issues Forum
Modeling
Break 10:50 AM - 11:10 AM
Closing Keynote 11:10 AM - 12:30 PM
Title Speakers Audience Track
Closing Panel: Data Management’s Next Big Thing! Tony Shaw, DATAVERSITY
Daniel Moody, University of Twente
Eric Miller, Zepheira
Karen Lopez, InfoAdvisors
Noreen Kendle, Burton Group
Peter Aiken, VCU/Data Blueprint
Lunch 12:30 PM - 01:30 PM
Seminars 01:30 PM - 04:30 PM
Title Speakers Audience Track
S1: Building the Business Case for Information Quality and Data Governance Danette McGilvray, Granite Falls
Intermediate
Data & Information Quality
For Business Only
S2: Yes You Can Create a Conceptual Data Model in UML Dave Hay, Capgemini Financial Services USA, Inc.
Intermediate
Dataversity
Modeling
S3: Data Mashups Peter Aiken, VCU/Data Blueprint
Intermediate
Data & Application Integration
New Ideas and Technologies
S4: Defining a Balanced Scorecard for Data Management C. Lwanga Yonke, Independent
Advanced

Management & Methods
 
Friday, 4/10/2009
Post-Conference Briefing 08:30 AM - 12:00 PM
Title Speakers Audience Track
How To Successfully Implement Enterprise Information Management David Marco, EWSolutions
Introductory
Enterprise Information Management (EIM)